Uncertainty and Volatility Free Essays

Uncertainty and volatility are common attributes of today’s national economies. While Small and Medium Enterprises (SMEs) represent major players in these economies, their stability and profitability are crucial issues that need further investigation. This statement is particularly significant in the Saudi Arabian context, because such enterprises have relatively recently begun to emerge and are beginning to play a dominant role in the country’s economy. We will write a custom essay sample on Uncertainty and Volatility or any similar topic only for you Order Now At the same time, the SME sector in Saudi Arabia is currently facing many barriers related to their relatively new economic situation (Kuada, 2006), as the atmosphere of the economic world is constantly changing and tends to be somewhat uncertain. As a result, companies, including SMEs, need to be more creative and flexible as they seek to get maximum profits in the minimum amount of time. Moreover, it has been noted that human resources play a vital role for every company to achieve its goals (Barney Wright, 1998), hence most companies seek to recruit high aptitude managers who can be a valuable addition to a workplace and can lead a company to achieve sustained success. In this respect, employee retention is considered one of the most serious challenges facing the stability of small organizations, since employee turnover can be harmful and expensive. When an employee intends to leave the company voluntarily, the issue is of such importance that numerous researchers have investigated the causes and effects of voluntary turnover (Al-A’Raj, 1989). Whilst the cost of losing skilled employees can be harmful for any organization (Ballinger, Craig, Cross, ; Gray, 2011), it is particularly so in SMEs as the effect is proportionally greater. According to O’Connell and Mei-Chuan (2007), the average cost of employee turnover is approximately $13,996 per employee. Further, Ballinger, Craig, Cross and Gray (2011) estimate that the direct cost of hiring and training a new employee can range from 25% to 500% of the employee’s annual salary, and, as such, Boushey and Glynn (2012) found that the replacement of highly educated executive employees averages 213% of the annual salary bill for a company. It has been noted that because this significant turnover is such a costly process (Al-A’Raj, 1989), it could lead to serious negative consequences for an organization. Indeed, in some situations, the consequences of significant turnover rates could expand beyond the organization to influence the labour market, the economic cycle and communities in general. Furthermore, Hyson (2016) and George (2015) argue that an organization can both conserve knowledge and manage resources more cost-effectively through being proactive in attempting to retain valuable employees. As a result of such deliberate actions to maintain staff, organizations are likely to increase their overall performance and develop long-term stability. In this respect, it has been suggested that manager behaviour plays a vital role in staff turnover. For example, Snyder and Lopez (2009) have specifically asserted that the encouragement of skilled employees by managers is vital in this regard. Of particular interest to the current study is that, in the SME sector, because enterprises are fiscally smaller their resources are generally scarcer. In the light of this scarcity, employee turnover is a more harmful occurrence than in large organizations which are able to absorb the consequential additional financial outlay described above. For this reason, the SME sector constitutes an important area for further research. Moreover, researchers analysing the behaviour of managers in SMEs report that the manager’s emotional intelligence is of great importance, as it significantly affects the management processes and outcomes within their enterprises. It is telling that the debate over topics related to EI and employee’s behaviour is ongoing in different cultures and parts of the world (Ang et al., 2007) , and it is asserted here that the role of EI in reducing turnover is one particular area that requires further investigation. Therefore, it is postulated that the analysis of the role of EI in the SME context should be carefully investigated in order to understand the way it affects employee’s retention outcomes in Saudi Arabia. It has also emerged that there is an extensive amount of controversy surrounding whether there are any differences in the levels and perceptions of EI in managers from different backgrounds and cultures, and, in addition, to what extent EI can be affected by these factors. limited research has been conducted on the relationship and/or link between EI and employee turnover in SMEs, specifically in the Middle Eastern context. Thus, this research aims to fill an important void in the literature. How to cite Uncertainty and Volatility, Papers

Im Not Wonder Woman free essay sample

â€Å"Why do you care so much?† 6 words. That’s all it is. 6 words. But they follow me everywhere I go. The thing is, my answer is I don’t know. 10 messages flash across my phone screen all saying the same thing. â€Å"Hailey! I need help!† â€Å"I don’t understand this!† â€Å"Physics is kicking my butt! Help!† I walk out to my car and feel 2 more buzzes in my pocket and another 2 as I open my car door. I love my friends but this is going to be a long night.I have always brought extra food because I knew my friends would need it and been the one who brought extra clothes to activities on cold nights. They are turning to me to help with phyics. I have a natural talent for anything to do with numbers which shines true in math and physics. It’s just something that makes sense to me. We will write a custom essay sample on Im Not Wonder Woman or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Someone can plug numbers into a equation and get the answers out. It’s one of the simpler things in my complicated life. I remember my teacher saying, â€Å"The physics report is due at 11:37pm†. I glance at the clock on my dashboard as I drive home. 9:15pm. I still have to finish the lab report. I scramble home and check my phone. I shake my head in disbelief. I don’t normally get many messages but now everyone seems to be needing some help. I was starting to get this feeling that I might let my friends down. 20 calculus problems, finshing the phyics lab and chapters of reading swim through my mind while I make a checklist of what I need to do. I feel like I am standing next to the Mt. Everest of stress and chores. I can’t help but feel small compared to it but I don’t have the heart to turn down people that need help. I care about them too much. So, I start with one of my friends. â€Å"How do I figure out # 2. I’m confused about acceleration.† a= ?V/t flashed in my mind but confusion is written on my screen. As I explain, I feel my internal time clock telling me to move on and start my own work, and I ignore it. I spend the next 10 minutes skimming what my classmate trying to text, and I try not to get frustrated but it is taking too long. My worry is suffocating me and I can barely focus on helping them. I might not make other deadlines. I realize that I’m not doing any good by just sitting and worrying but I carry on helping the same person to my best ability. â€Å"Thanks Hailey! I got it! Have a good night† The last text read from my friend. I ignore the rest of my friends until I have some of this worry behind me. I finally crack open my math work and figure out what is needed from me.I trudge through my work because I worry about my friends but I push through. The moment I finish my work, I light up my phone to answer any more questions needed. I’m the mom friend. I have always been the mom friend and will probably always be the mom friend. I have always been the one that cared the most. My friends are amazed at how I go out of my way to help people. Although I can’t succeed without focusing on myself every once in a while, I will always find a way to help people no matter what. Maybe I’m not Wonder Woman. I want to succeed at is helping people through my talent in numbers and my big heart. Biomedical engineering or teaching comes to mind when I think about what I want to do.Why do I care so much? I still don’t know but it is my future.

Giles Corey Character Essay Essay Example

Giles Corey Character Essay Paper The Truly Honorable Person The Crucible, a play written by Arthur Miller, is a story that takes place around the Salem witch trials in 1692. The play mainly focuses around the Proctor family, John and Elizabeth Proctor are wrongfully accused of witchcraft Just like the rest of the town. Giles Corey is a local senior citizen and well known throughout the town, he mentions that his wife reads strange books and his wife gets accused even though she just reads. Giles Corey starts to realist the reasons for some of the accusations ND starts to accuse the accusers and Inform the Judges thats Its all a Ill to try to preserve peoples honor and Integrity. Giles character reflects a major question raised In the play: What does It take to be a truly honorable person? As Giles efforts to stay an honorable person and help keep other peoples honor, he Is willing to go to great lengths to keep his honor. In the second act, Proctors Is getting warned by Hale, vaulting as a friend not an official of the court, that his Wolfe name was brought up in court and that she might be arrested for witchcraft. Giles and Francis come in and tart to talk about how their wives of all people were arrested, and Giles is seems most concerned when he says, I never said my wife were a watch, Mr.. Hale: I only said she were reading books (71). This is when Giles first starts to worry about his honor and his wifes honor if the word gets out that she was arrested. We will write a custom essay sample on Giles Corey Character Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Giles Corey Character Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Giles Corey Character Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This is the beginning of Giles quest to stay an honorable person and possibly save many others honor. As honorable and self preserving as Giles Corey is, he is obviously going to stand up for his wife and talk to detonator about his wrongful arrest. His first reactions were of shock, now he is angry and is pleading to Judge Detonator, They be telling lies about my wife (85), then goes on to tell him that he didnt mean for her to be arrested when he said, inform Excellency, I only said she were reading books, sir, and they come and take her out of my house for (86). Giles is Distraught about his wife being arrested for possibly his words, he wants to do anything to get her out. Giles is trying to talk Detonator into some sense, she was Just reading books, reading doesnt instantly mean that she should be arrested. In act four, it is revealed what happened to Giles when he wanted to keep his honor and the honor of another instead of Just throwing it away when Detonator asks for someone name. In order to save his land he denied to answer to a question aye or nay, this is revealed when Elizabeth says, So he stand mute, and died Christian under law (135) and, Great Stones they lay upon his chest until he plead aye or nay. They say he give them but two words, More Weight (135). Giles sacrifices himself by not answering aye or nay to Detonators question and was killed by stones laid upon is chest so that his land did not get sold and his sons could Inherit his land. Giles Corey Is truly an honorable person when It comes to his role In this story. The play was written during the time of McCarthy and The Red Scare, Its connected to these events because the Salem witch trials and salary to those events, people calling each other out because they didnt Like them. People Just get caught up In the moment and do things that are crazier than they think they are. Giles Corey Character Essay By D_Chutes she Just reads. Giles Corey starts to realist the reasons for some of the accusations ND starts to accuse the accusers and inform the Judges thats its all a lie to try to preserve peoples honor and integrity. Giles character reflects a major question raised in the play: What does it take to be a truly honorable person? As Giles efforts to stay an honorable person and help keep other peoples honor, he is willing to go to great lengths to keep his honor. In the second act, Proctors is getting warned by Hale, visiting as a friend not an official of the court, that his wifes name was brought up be arrested when he said, mirror Excellency, I only said she were reading books, sir, sent instantly mean that she should be arrested. Ender law (135) and, Great Stones they lay upon his chest until he plead aye or nay. His chest so that his land did not get sold and his sons could inherit his land. Giles Corey is truly an honorable person when it comes to his role in this story. The play was written during the time of McCarthy and The Red Scare, its connected to these events because the Salem witch trials and similar to those events, people calling each other out because they didnt like them. People Just get caught up in the

Chester Zoo Essay Example

Chester Zoo Essay Example Chester Zoo Essay Chester Zoo Essay Once registered, charities have to obey a number of rules, which include regulations covering trustees, accounts, finances and management. Those that are registered as companies have to comply with company law too. A registered charity is not allowed to have political objectives or take part in political lobbying other than in a generally educational sense. What might happen if it was a business (LTD or PLC)?  If Chester Zoo was a business (Ltd or PLC) they would lose numerous customers. Also if they were a business they would have to give money raised out to shareholders so there will be less to spend on the animals. All of the money made by the zoo through entry fees, second spend etc will have to be given out in percentages to the shareholders in the business. So the zoo will not have much money to spend on the animals, this may lead to diseases to the animals and later on deaths. The reason why I stated in the paragraph above that if Chester Zoo was a business (Ltd or PLC) they would lose numerous customers is that they really would. This is because if Chester Zoo was a Public Limited Company (plc) the general public will first if all would not give money to the zoo (donations) because the public would think that a plc like Chester Zoo would make millions and wouldnt help any charities so why should they help. But if Chester Zoo was a Charity limited by Guarantee which they currently are, this would be a good thing for them because people always like to help charities and also they know that charities dont get any funding by the government so there is a more likely chance that people would give money to charities more than plcs, Ltd etc. Also limited amounts of capital can be raised. Shares cannot be sold to the public if money was needed quickly because if Chester Zoo were a business and were to make good profits than the current shareholders wont want to sell their shares, this may lead to disruptions and would-be shareholders who would like to invest in the zoo will stop hoping. And when investors are needed for Chester Zoo there wont be any available. Furthermore if Chester Zoo were to be a business shareholders will first have to all agree for a share to be sold otherwise it cannot happen, for example if most of the shareholders at Chester Zoo didnt want one shareholder to be at the zoo, everyone else will have to agree, if they dont the shareholder will still stay. If Chester Zoo had in excess of 100 shareholders it would be very easy for the business to lose control, communication might be sent wrong which may lead to mayhem. As well as easy to lose control of the business, Chester Zoo can be taken over by bids from members of the public; members already at the zoo might not like the fact that an ordinary man or women will become a shareholder in such a massive business. In addition to that people (investors) might not be interested in buying shares as the zoo would be more interested in the welfare of the animals rather that the welfare of the shareholders. For example Chester Zoos Mission Statement is The role of the Zoo is to support and promote conservation by breeding threatened species, by excellent animal welfare, high quality public service, recreation, education and science This statement doesnt say anything about the welfare of shareholders. This may prevent investors from investing into the business as they may assume that they are not part of the Chester Zoo family.

Football or Tennis Essay Example | Topics and Well Written Essays - 500 words

Football or Tennis - Essay Example Tennis, on the other hand, has its own magical aura and unique charm, but in my opinion, when compared to football, it almost fails to bag the first position when it comes to the popularity of sports. This might be due to the fact that because of involvement of many players, naturally huge interest develops compared to the simplicity related to only two players involved in tennis. The comparison between the two games can be discussed in terms of the state of mind. Decisions have to be made in tennis that does not spare much time for the players. No one can disagree that all those trickiest decisions have to be made in a fraction of second and all this strategy involved in this highly fiddly game require the extraordinary presence of mind. An acute decision at the correct moments is what professional tennis is all about. The point is, all the crucial decisions have to be made single-handedly, that is in huge contrast to football, where teamwork is included and prostrating pressure doe s not have to be faced by only one person. Furthermore, tennis is primarily a one-man show whereas football requires teamwork. Also, the former is played with hands while the latter is played with feet. Summing up, hopefully, this much becomes clear from the above discussion that both games have their huge share in the entertainment world, but it would be unfair to underestimate any one of them. Deficiencies are always there but what matters is how long any game stays in vogue and both games have more or less managed to achieve this position.

Stock control Essay Example | Topics and Well Written Essays - 1750 words

Stock control - Essay Example Measurement of cost by traditional costing method and ABC costing method are greatly different. ABC allocates the activity costs into products by cost drivers, while traditional costing method uses quantity drivers to allocate costs. Since the use of the traditional costing method was not avoided of products loss, we may as well say then that its continual use would be a wrong economic decision. It is impossible to get correct activity information of each activity and the activity channeled towards production by using traditional costing method, while this can be achieved easily and accurately by ABC method. With the use of ABC, Vauxhall could now analyze which activity is tends towards loss of products, in order to discuss the possibility of reduction of such activities. The product loss, measured by traditional costing method, was not encountered by ABC method since ABC could accurately allocate cost information.

Role of Heuristics in Social Cognition

Role of Heuristics in Social Cognition Tracy L. Rawlins Discuss the topic of social cognition and in particular the role of heuristics in the way we process information. Briefly describe two different heuristics and give examples of how and when they might be used as well as problems connected with their use. Our capabilities of interpreting, analyzing, remembering, and using information about the social world is referred to as our social cognition. It is believed that our thinking of the social world is quick and effortless; in other words, automatic (Baron Branscombe, 2012). It is our own way of encoding information, storing it in our memory, being able to retrieve it from our memory, as well as processing any information in our brains. Social cognition focuses on the manner in which individuals apply any information about social situations. As humans, we are only able to handle a particular amount of information at any point in time. When we are faced with information that goes beyond this point that we are able handle, we enter a state of information overload. In these situations, we are presented with alternate ways of stretching our cognitive processes, especially in times where the logically right answers are not easily known or would take an immense amount of effort to figure out. These alternate ways are called heuristics. Heuristics allow us to quickly deal with amounts of information that go beyond our own social cognition capacity. These processes contribute to the reason why a majority of our social thought is occurring on an automatic basis. More or less, heuristics are considered a mental shortcut that one may employ to allow them to solve issues and make their own judgments in a quick and efficient manner. They work by drastically cutting down thinking time and allow one to proceed in their situations without having to think about their next actions. Heuristics are used when we often need an expeditious solution to a problem. While they may be useful in some decision making cases, they may also be erroneous. Thus, it is safe to say that the fact something worked in the past, does not guarantee that it will indeed work again in the future. Seeking the same heuristic outcomes as previous experience makes it all the more difficult for an individual to come up with alternate ideas or solutions to th eir problems. One of the most common heuristics of the three that I see on a daily basis would be the availability heuristic. This shortcut relies mostly on examples that we have experienced or have previously been aware of. When we retain information from past experiences, it is highly convenient for one to relate any future similar experiences. When trying to yield a decision, we might immediately think of past events and we may very well judge those events more possible and more frequent than others. I believe individuals ten to declare things that they remember more important than the things that they do not. An example of when it would be helpful would be when referring to your relationships. Your relationship suddenly begins to grow because your significant other comes to mind more easily, even after leaving their side; this leads you to assume that this person must be of importance to you and worth your devotion. However, every heuristic possesses the chances of having errors in processing. As an example where this heuristic causes errors, we see multiple news reports about kidnappings, we might declare that kidnappings are more common in our area than they are in reality, leading us one believing that these events are more typical than they really are. In another example, the lottery has been seeing more winners closer to where you live. You start buying more lottery tickets than you should because you think your chances of winning are increased due to the frequency of jackpot winners close to where you live. On the other hand, I also see the representativeness heuristic on a daily basis as well. Every day, people are categorized into certain stereotypes, whether it is by their looks, their lifestyle, or simply how they act. Robert and Nyla, authors of Social Psychology, explain â€Å"You would base your judgment on the basis of a relatively simple rule: The more an individual seems to resemble or match a given group, the more likely she or he is to belong to that group† (Baron, Branscombe,2012, p. 38). This heuristic is our own estimation of the likelihood of an event by just comparing it to an existing prototype or category in which already exist within our minds. By prototype or category, I mean the things we think as the most typical or relevant object or event. While this heuristic can sometimes be handy, we may be more likely to overestimate the likelihood of something occurring, or more likely to make more errors within our judgments. One thing to remember is something is n ot more likely to occur just because it fits the category. In an example of which this heuristic might come in handy is when you go for your job interview. You see that the boss’s body language is welcoming and they offer warmth while communicating with you. He’s wearing a polo shirt, and khaki shorts. You feel more comfortable to disclose some personal experiences and share some laughs with them. You offer him to join you in a golfing tournament, assuming he likes to play golf by evaluating his attire. You two hit it off immediately and you are hired on the spot. However, the outcomes are not always correct. To explain how representativeness can cause errors, this example portrays an insight to the possibility of being wrong. You’re walking in New York City and see a group of African Americans wearing baggy clothes sitting on a stoop and immediately think you’re in danger because your perception of these particular individuals is that they are crime comm itting thugs based on their appearance. You couldn’t be farther from the truth; these men were actually undercover detectives scoping out the area for the actual crime committers, keeping the streets crime free. Since you related their appearance and race to a certain stereotype, you used the representativeness heuristic, and this caused your conclusion to be erroneous. Lastly, an example I am passionate about; pit bulls. A majority of society declares all pit bulls are dangerous and deadly because they know of them attacking people. They base their decisions on how pit bulls are portrayed to society, yet they do not take into account that the pit bulls who attack are almost always abused, fought, used as bate, or was put through traumatic events. Most pit bulls do not attack, do not bite, and are full of love and warmth, but since our society associates pit bulls with being attacked, they are deemed detrimental by many. Discuss schemas: their effects, how they are activated, the perseverance effect, and their tendency to become self-fulfilling. Schemas are frameworks which assist us in organizing social information and guide us during the processing of information (Baron Branscombe, 2012). The best example that I can use is describing concert goers. If you’re a concert goer, the chances are that you’ve been to one or more concert in the past. You know the entire process from being through it before. When arriving at the venue, you have to find parking. From there you must join the line to enter the arena, go through the security check, present your ticket, and find your seat. Every time you go, it is the same process. This means you have become familiar with the process and have since built up a mental framework, otherwise known as a schema. Schemas influence social thought processes including attention, encoding, and retrieval. â€Å"Attention refers to what information we notice. Encoding refers to the processes through which information we notice gets stored in memory. Finally, retrieval refers to the pro cesses through which we recover information from memory in order to use it in some manner – for example, in making judgments about other people† (Baron, Branscombe, 2012, p. 44). Schemas assist us in processing information efficiently, which is why they are likely to be utilized when we receive a lot of information at one point in time, particularly regarding the attention aspect. Though, when speaking of the decoding aspect, we rationalize the situations which capture our attention, becoming the main focus, are more likely to become stored information within our long term memory. Contrarily, when we receive information that goes against our expectations in situations may also be stored in an entirely different sector of our memory. When something goes against what we expect, it is thought to capture our attention, and force us to encode the information in our memory. Lastly, when speaking of the retrieval process, I am referring to the information that is most readily available. It doesn’t matter if the information goes along with our expectations or not – either way, inconsistent information may very well be remembered just as well as the information that is consistent. Furthermore, activating a schema is commonly known as priming. As our recent experiences employ some schemas to be active, it certainly affects our current thought processes. A schema is able to be accessed temporarily due to something we just experienced, or something that just happened. For example, you’re in your living room watching a horror movie and you get up to get something to drink. You wanted milk and cookies but you realize you have no milk. The store is right up the road and it would be a quick trip, so you jump into your shoes and start walking with your friend to the corner store. You approach the wooded area down the street and suddenly feel frightened from the crinkling of leaves nearby. Every step you take, you are more on edge and every time you look over your shoulder, you think someone is following you. The scary movie caused you to have an increased sensitivity to a schema due to a recent experience. Thus, the process in which an experience or an exposure to stimuli brings a particular schema in the very front of our mind and starts to influence our decisions and judgments, this is priming. Although such experiences are thought to have a lasting effect, schemas can be unprimed as well by the individual expressing the schemas; the influences of the primed schemas vanish. However, if one does not express a primed schema, the effects may last for a longer period of time. Additionally, in regards to the perseverance effect, schemas tend to keep their original framework even while new information is presented in which clearly defies the original information. The perseverance effect may take part in any position of a situation. This leads to the schema becoming self-fulfilling, whereas the schema influences our actions and responses within the social world in a manner that makes it consistent with the schema (Baron Branscombe, 2012). Fully explain the difference between automatic processing and controlled processing of information and provide an example of each. In regards to automatic processing of information, it is a cognitive process in which requires very little cognitive effort, is fast, and efficient. This type of processing can be the result of completing the same training on the same task, and once learned, the automatic response is not easy to ignore or modify. The automatic processing of information does not require the attention or awareness of the initiation or operation of the process. Therefore, these processes are effortless, involuntary, and unintentional, often occurring when we are not aware that they are occurring. For example, sometimes when we lose things and can’t imagine exactly where we put them, we can turn our attention to something different, and sometimes we suddenly remember where we placed the items in question. Another example of automatic processing would be when we have a busy schedule and don’t always remember what we were supposed to do. Often, we feel like the information is right there in t he back of our head, it just is not presenting itself. Our mind goes to something else that grabs our attention, and soon we remember the errand we were supposed to run. Controlled processes are cognitive processes in which require intentional control from the individual. The individual is aware and their effort is held by the amount of attention serving resources that are available at that given moment in time. When our attention is required to complete a given task, we are in control and aware. These processes require that we evaluate, think about situations, and base our decisions upon the information that we gather. Since controlled processes require our effort, they are thought to be slower than automatic processes. This places limitations on us having the ability to multitask, and on the speed of processing. In other words, the more tasks that we take on at the same time, the more our performance and quality of the results will suffer the consequences. An example of controlled processes would include efforts in the work place. While working, many people face the reality that they have more on their plate that they think they can handle. When th is occurs, they often try to get the job done to gain approval from their superiors. The work requires the focus and the attention of the individual’s cognitive processing in order to adequately get the job done. However, when having to complete multiple tasks at once, the quality of the work will not be as great as if they were handling only one task at a time. Another example would be when a student is given a test and they are unsure of the answer, they are forced to think long and hard about what selection they are going to choose on the multiple choice exam. They try to reflect on the information that they were learning during their course, and eventually remember the answer; it just took a little while longer to get there. Discuss the phenomena of persuasion and the cognitive processes that underlie it. In regards to the phenomena of persuasion, it is an influence from our social world in which an individual is encouraged to adopt or allow an attitude, idea, or a course of action. We are often encouraged to adapt to an individual’s suggestions if we determine that person is of authority or a trusted friend. We are inclined to follow these guidelines because they tend to lead us to selecting the right choice in certain situations. On the other hand, we accept persuasions and influences so much without much thought, we are often found letting ourselves being taken advantage of. This happens a lot on television as there are products being sold with promises that are not delivered within the warranty return policy time frame. Central route to persuasion or systematic processing is the first type of processing that we can employ, in which individuals pay close attention to the message and consider the relevant ideas and logic in detail (Baron Branscombe, 2012). Individuals are more likely to seek this route when the ideas are relevant to them, or when the idea gives a sense of personal responsibility. In this route, individuals are more influenced by messages that are of higher quality. Next, the second approach would be heuristic processing, or the peripheral route to persuasion, in which requires less effort. It enables an automatic response from us to persuasive ideas. The response occurs to cues in the situation in which various mental shortcuts are employed. Individuals employ this route when there is a lack of motivation, ability, or time to entertain the deeper meaning of the message. The most modern approach is the elaboration-likelihood model of persuasion, in which can work in one of two ways wh ich require different amounts of elaboration or cognitive effort. How important the message is to an individual, or the motivation and ability to process the message are the factors that decide which route is to be employed. The target of the message, the content of the message, and the source of the message are all components of the elements of the persuasive process (Baron Branscombe, 2012). References Baron, R. A., Branscombe, N. R. (2012). Social psychology (13th ed.). Boston, MA:  Pearson.