Marketing :: essays research papers

The Brand/Product: 1.Attributes: The traits are the item's essential qualities, both physical and practical. They are what the purchaser may perceive first about the item through the five detects. The physical qualities are what make the item what it is. They are fragrance, surface, bundle, substance, assortment and cost. The utilitarian qualities are appeared by how the items work. They incorporate sun assurance, dampness for the skin and an alluring advancement. 2. Advantages:      Benefits are what the genuine item properties can accomplish for the shopper. It is essential to make these advantages not quite the same as the competition's. Each physical characteristic has certain advantages that fulfill the customers needs. The fragrance of our item is the thing that makes our cream so extraordinary. None of our opposition brands have a scented sun tan cream available that is focused at our fragment; the main other is Coppertone Kids' assortments (5). Our cream arrives in an engaging aroma that causes the shopper to feel good and amped up for putting sun tan moisturizer on their bodies. There is no tyrannical or solid slick fragrance like a few salves, and there is no phony scent like the "coconut" tanning oils that are available today (1). The entirety of this was mulled over when we came out with our light, reviving and gentle scented aroma called "Summer Rain." All of our assortments of salve will be in this fragrance since it is one that can be speaking to every single distinctive kind of individuals, not simply our objective market. The surface is non-slick and doesn't feel excessively substantial on the skin. This is significant in light of the fact that when individuals utilize our item, they will be satisfied that they don't need to stress over stops up pores that may prompt skin inflammation. It likewise leaves the skin feeling more advantageous due to the regular lotions. Our cream comes in three unique assortments for various skin types. We have moisturizer for typical skin, dry skin, and slick skin. Every cream has certain measures of Vitamin E, aloe and vera and different lotions so the skin will "always come back to its regular balance" as it is utilized (4). The substance of our item are consistently natural and unadulterated. We utilize just the best and natural fixings, all deliberately tried for immaculateness and viability. (4) This makes the item more secure to use for the shopper and for the earth. It is spotless and invigorating, not sleek and disturbing.

Introduction Speech Essay Example | Topics and Well Written Essays - 500 words

Presentation Speech - Essay Example I. Central matter #1 †Basic Costa Rica Information A. Area: The Republic of Costa Rica is a fascinating nation situated in the lower center of Central America among Panama and Nicaragua. It is circumscribed toward the east by the Caribbean Sea and toward the west by the Pacific Ocean. It is the main Central American nation without a military framework. It is known as the â€Å"Switzerland† of Central America. B. The atmosphere goes generally from gentle in the focal good countries, to tropical and subtropical along the waterfront zones. It has an assortment of landscapes with waterfront fields on either side of a tough focal range. This range, situated in the nation, houses the greater part of the cultivating zone just as a tropical rainforest. C. There are around 4.5 million individuals of different ethnic plunges living there. The individuals are inviting, laid back, and most talk either Spanish or a Caribbean patois mix of Spanish and Portuguese. II. Primary concern #2 †Package Itinerary: The Caribbean Side A. After we show up at San Jose, we will be gotten up air terminal to start our excursion at Tortuguero (Tor-too-ger-o) National Park.

Institute for International Public Policy Fellowship Opportunity COLUMBIA UNIVERSITY - SIPA Admissions Blog

Institute for International Public Policy Fellowship Opportunity COLUMBIA UNIVERSITY - SIPA Admissions Blog The Institute for International Public Policy (IIPP) Fellowship Program is a program of the UNCF Special Programs Corporation that is now in its 16th year. The Institute seeks to enhance U.S. national security and global competitiveness by promoting excellence, international service, and awareness among a representative cross-section of the American citizenry. The IIPP also seeks to broaden access to international education and training opportunities for underrepresented minority college students. The IIPP Fellowship Program provides students from underrepresented minority groups with education and training experiences critical to entry and advancement in international affairs careers. IIPP is a comprehensive program of summer policy institutes, study abroad, intensive language training, internships, graduate study, and student services that include mentoring and career development. Additionally, IIPP provides students with the education and training necessary to successfully enter, advance, and provide leadership in international affairs careers. IIPP Fellowship Components: • Sophomore Summer Policy Institute • Junior Year Study Abroad • Junior Summer Policy Institute • Summer Language Institute • International Internship • Graduate Degree Program in International Affairs/International Relations Eligibility Requirements The IIPP welcomes applications from undergraduate sophomores who: • Are enrolled full-time at an accredited, fourâ€"year baccalaureate-granting institution. • Are U.S. Citizens or legal residents (documentary support required). • Have a minimum 3.2 grade point average (on a 4.0 scale). • Have a strong demonstrated interest in international affairs. • Are an underrepresented minority (African American, Hispanic/Latino American, Asian American, American Indian, Alaskan Native, Native Hawaiian or Pacific Islander). • Plan to seek admission to a graduate degree program in international affairs. Students from underrepresented minority groups, especially those from Historically Black Colleges and Universities (HBCUs), Hispanic-Serving Institutions (HSIs), Tribal Colleges and Universities (TCUs), and Other Minority Serving Institutions (OMIs) are particularly encouraged to apply. Though not a requirement, applicants are strongly encouraged to complete at least one of the following courses before starting the IIPP Fellowship: international affairs, foreign policy, a foreign language, political science, sociology, macro/micro-economics, statistics and/or journalism. IIPP Fellowship Funding Package The IIPP Fellowship funding package includes the following: • Sophomore and Junior Policy Institutes: housing and meals in university facilities; books and materials; field trips and excursions; a stipend; and travel from home or school. • Junior Year Study Abroad: one-half of program costs and personal expenses for one semester of overseas study during a Fellow’s junior year, with the expectation that her/his school will supply the other half through financial aid or scholarships and a reasonable family contribution. • Summer Language Institute: tuition and fees; room and board; books and materials; travel to and from SLI; a stipend. • IIPP Internship: depending on whether the internship is domestic or international, IIPP may provide travel costs and a stipend. • Graduate School: $15,000 in matching scholarship funds, provided the Fellow has completed each IIPP program component and will pursue a graduate degree in International Affairs at an Association of Professional Schools of International Affairs (APSIA) accredited program, or other program approved by UNCFSP. How College Sophomores Apply 1. Visit www.uncfsp.org/IIPP and follow the link “APPLY ONLINE.” Please refer to the complete online application guidelines. 2. Complete all sections of the online application, including: a) Brief statement of your career interests. b) Essay # 1 (Personal Statement) â€" Maximum 500-word statement that tells us about yourself and why you should be selected as an IIPP Fellow. c) Essay # 2 (Issue Analysis) â€" Maximum 750-word essay that explains why a current international issue is important to you and what you would do to address it if in a position to do so. d) Work/Volunteer experience e) Two online recommendations 3. Mail hard-copy supporting documents including official college transcripts, College or University Nomination Form, Financial Aid award letter and/or Student Aid Report. These items must be postmarked by the March 15th application deadline. 4. Application Deadline: March 15th. Applications from college sophomores are not considered complete until all documents have been received. Late applications, including those hard-copy supporting documents postmarked after the March 15th deadline, may not be reviewed by the selection committee. Decisions will be mailed no later than May 1st. Email the IIPP staff with comments or questions at iipp@uncfsp.org.

How I Spent Active And Be Outdoors - 1308 Words

Since I was a young boy, I’ve always loved to stay active and be outdoors. I used to go to the park almost every day and play with my friends. I enjoyed playing all types of sports, especially basketball and soccer, and still do today. I joined several sports leagues throughout my life as well. I played 3 years of soccer, and 5 years of basketball. Even though it was only club sports, I still played every game like it was my last, and always pushed myself to improve my abilities. Sadly, many of the physical activities I participated in throughout my life came to an end, when I injured myself. This is an injury that makes me extremely sad whenever I think about it, because I cannot accomplish things like I used to, and the fact that my†¦show more content†¦It swelled up right away, and the pain was unbearable. I walked home, struggling on the whole way, and was really worried how my mother will react. When I told her she was furious, but at the same time, felt really b ad because she knows how much I dedicate myself to the sport. She told me to stop playing basketball for the next 3 months and also cut my gym membership. It was one of the worst nights of my life. Basketball tryouts were 2 weeks away, and I knew I wouldn’t be able to tryout. I tried healing my ankle the fastest way possible, but the process was still too slow. I put ice on it everyday and rested as much as I could. I was barely able to walk in the beginning, and even missed a few days of school. Once I could walk, it didn’t hurt too badly, but I still couldn’t play basketball. I was really disappointed, but I knew not to give up. I set a positive mindset for myself and hoped to be healthy for tryouts next year. Once my ankle healed, I went back to my routine, and played basketball almost every day. I wore an ankle brace, so it protected my ankle from getting sprained again. My brace restricted a lot of movement and it was not the same, but I had to wear it for my own good. It had been a long twelve months since I sprained my ankle. It was junior year and tryouts were approaching. I started practicing everyday and my ankle felt great again. I still wore an ankle brace out of my fear of getting injured again, and especially when tryouts

Impact of Affordable Care Act on North Carolina Uninsured...

Impact of Affordable Care Act on North Carolina Uninsured Population Rita Santos Walden University NURS-6050N-1,Policy Advocacy for Population Health January 3, 2014 Impact of ACA on North Carolina Uninsured Population The Affordable Care Act (ACA) is in vigor since January 1, 2014, and hospitals and health care providers are not sure about how many people will knock at their door for health care. So far, according to Camp (2014) â€Å"More than two million people across the country have signed up for healthcare under the ACA and hospitals are bracing for a wave of newly insured patients†. How does that affect the uninsured people in North Carolina is an unanswered question. Seventeen percent of North Carolina’s residents are†¦show more content†¦Governor McCrory is committed to envigorate the Health Care program in his budget delivance for 2013-2015 in North Carolina (NC,) and assures that $575M will be added to Medicaid budget, $7.2M will be given for Drug Treatment Courts, and $30M to open a new psychiatric hospital, all to be delivered in two fiscal years period (Newsroom, 2013). Overall NC’s State economy seems to be picking up with an underemployment rate dropping from 17 percent in October 2011-2012, to 14.9 percent from October 2012-2013 (Robesonian News, 2013). In addition, Murawsk (2013) assures â€Å"the economy is indisputably building up steam and moving in a direction we haven’t seen in years†. With NC State biannual budget investing $612.2 M in three important areas of health care and the general economy steaming up it seems that more of NC uninsured community will be able to have an employer sponsored health care insurance, or be able to afford health insurance in the marketplace. It looks like a promising situation, that will surely help to banish the ghost of unfunded mandates, but if 100 percent of NC uninsured population will get what ACA proposes is something to be checked in the future. Ethics and Quality of Health Care A citation of Frederick Douglass’ delivery for the Civil Rights in October 1883 comes in hand he said â€Å"Only base men and oppressors can rejoice in a triumph of injustice over the weak and defenceless, for weakness ought itself to protect from assaults of pride,Show MoreRelatedThe Impact Of The Affordable Care Act On North Carolina s Uninsured Population1475 Words   |  6 PagesThe Impact of the Affordable Care Act on North Carolina’s Uninsured Population The Affordable Care Act (ACA) 2010 is one of the most radical healthcare moves in legislation of United States after Medicare and Medicaid. The main goals of ACA were to decrease the number of uninsured and provide cost-effective high-quality care to all in US. According to Kaiser Family Foundation, the potential plan of ACA was to expand coverage to 47 million nonelderly uninsured in the nation, which included 1.6 millionRead MoreImpact of the Affordable Care Act on North Carolina uninsured1056 Words   |  5 Pagesï » ¿ Impact of the Affordable Care Act on North Carolinas Uninsured Amanda Thomas Walden University Policy and Advocacy for Improving Population Health, NURS 6050N-21 Dr. Allison Davis October 01, 2014 Impact of the Affordable Care Act on North Carolinas Uninsured Health insurance is one of the most important benefits a citizen can have in America. Some Americans who work acquire health insurance through their employers. But then, there are Americas who do not work and thereforeRead Morethe impact of ACA in North Carolina1251 Words   |  6 PagesThe Impact of Affordable Care Act on North Carolina’s Uninsured Population The Affordable Care Act (ACA) which was passed by Congress was implemented to improve the quality of health care and reduce the cost of health insurance in the United State. America spends more on health care than any other industrialized nation in the world. In North Carolina, the governor signed a bill to block the state from extending the ACA which will allow Medicaid to cover group of individuals that are uninsured. NorthRead MorePopulation Impact of the Affordable Care Act1534 Words   |  7 Pagesï » ¿ Population Impact of the Affordable Care Act on North Carolina’s Uninsured In 2010 the American government passed new health care legislation, called the Patient Protection and Affordable Care Act (ACA), in order to reform the United States health care system. This health care reform opens the door for some Americans who have never been eligible for affordable health care insurance to obtain it beginning in 2014 (Sparer, 2011). All the states will enact this legislation butRead MoreImpact of Affordable care act in North carolina1779 Words   |  8 Pagesï » ¿ The Impact of the Affordable Care Act on North Carolina’s Uninsured Population Chitra Sarada Walden University NURS-6050N, Section 14, Policy and Advocacy for Improving Population Health October 10, 2014 The Impact of the Affordable Care Act on North Carolina’s Uninsured Population The Affordable Care Act (ACA) 2010 is one of the most radical healthcare moves in legislation of United States after Medicare and Medicaid. The main goals of ACA were to decrease the numberRead MoreAffordable Care Act Of 2010 ( Aca )807 Words   |  4 PagesAffordable Care Act The Affordable Care Act of 2010 (ACA) was designed to make medical insurance coverage affordable for all American citizens. Provisions were established to make certain uninsured individuals and no or low-income households can qualify for Medicaid or coverage through one of the health insurance marketplace exchange. North Carolina is viewed as an example of the impact the ACA would have on the nation. North Carolina is one of the states that chose not to expand Medicaid (HolmesRead MoreThe Impact Of The Affordable Care Act1712 Words   |  7 PagesImpact of the Affordable Care Act The Patient Protection and Affordable Care Act (ACA) is the 2010 health reform act that could extend insurance coverage to as many as 32 million Americans, which also included policies that affect the quality of coverage insurers must offer (Knickman Kovner, 2015). In addition to this, the ACA created a range of programs focused on furthering change in how medical care is organized and delivered, with a goal of reducing costs and improving quality and outcomesRead MoreThe Impact Of The Affordable Care Act1712 Words   |  7 PagesImpact of the Affordable Care Act The Patient Protection and Affordable Care Act (ACA) is the 2010 health reform act that could extend insurance coverage to as many as 32 million Americans, which also included policies that affect the quality of coverage insurers must offer (Knickman Kovner, 2015). In addition to this, the ACA created a range of programs focused on furthering change in how medical care is organized and delivered, with a goal of reducing costs and improving quality and outcomesRead MoreThe Impact Of The Affordable Care Act On North Carolinas Uninsured Population1400 Words   |  6 PagesThe Impact of the Affordable Care Act on North Carolina s Uninsured Population Introduction Prior to the implementation of the Affordable Care Act (ACA), North Carolina’s (NC) uninsured population in 2009 was estimated at 1.7 million people under the age of 65. This equates to 20.4% of the population (Milstead, 2013). The purpose of this paper is to determine if the ACA changes implemented during the last five years is assisting the residents of NC to find and secure affordable health care insuranceRead MoreThe 2010 Affordable Care Act1499 Words   |  6 PagesThe 2010 Affordable Care Act (ACA) is the most current governmental effort to bring a national health care plan to the United States (U.S.). Policy makers in the U.S. are hopeful the ACA will be able to extend health care coverage to 47 million nonelderly uninsured citizens (Kaiser Family Foundation, 2014). The ACA broadens the Medicaid eligibility for low income individuals at or below the 138% Federal Poverty Line (FPL) and adds tax credits to assist people to purchase insurance in the Health

Uncertainty and Volatility Free Essays

Uncertainty and volatility are common attributes of today’s national economies. While Small and Medium Enterprises (SMEs) represent major players in these economies, their stability and profitability are crucial issues that need further investigation. This statement is particularly significant in the Saudi Arabian context, because such enterprises have relatively recently begun to emerge and are beginning to play a dominant role in the country’s economy. We will write a custom essay sample on Uncertainty and Volatility or any similar topic only for you Order Now At the same time, the SME sector in Saudi Arabia is currently facing many barriers related to their relatively new economic situation (Kuada, 2006), as the atmosphere of the economic world is constantly changing and tends to be somewhat uncertain. As a result, companies, including SMEs, need to be more creative and flexible as they seek to get maximum profits in the minimum amount of time. Moreover, it has been noted that human resources play a vital role for every company to achieve its goals (Barney Wright, 1998), hence most companies seek to recruit high aptitude managers who can be a valuable addition to a workplace and can lead a company to achieve sustained success. In this respect, employee retention is considered one of the most serious challenges facing the stability of small organizations, since employee turnover can be harmful and expensive. When an employee intends to leave the company voluntarily, the issue is of such importance that numerous researchers have investigated the causes and effects of voluntary turnover (Al-A’Raj, 1989). Whilst the cost of losing skilled employees can be harmful for any organization (Ballinger, Craig, Cross, ; Gray, 2011), it is particularly so in SMEs as the effect is proportionally greater. According to O’Connell and Mei-Chuan (2007), the average cost of employee turnover is approximately $13,996 per employee. Further, Ballinger, Craig, Cross and Gray (2011) estimate that the direct cost of hiring and training a new employee can range from 25% to 500% of the employee’s annual salary, and, as such, Boushey and Glynn (2012) found that the replacement of highly educated executive employees averages 213% of the annual salary bill for a company. It has been noted that because this significant turnover is such a costly process (Al-A’Raj, 1989), it could lead to serious negative consequences for an organization. Indeed, in some situations, the consequences of significant turnover rates could expand beyond the organization to influence the labour market, the economic cycle and communities in general. Furthermore, Hyson (2016) and George (2015) argue that an organization can both conserve knowledge and manage resources more cost-effectively through being proactive in attempting to retain valuable employees. As a result of such deliberate actions to maintain staff, organizations are likely to increase their overall performance and develop long-term stability. In this respect, it has been suggested that manager behaviour plays a vital role in staff turnover. For example, Snyder and Lopez (2009) have specifically asserted that the encouragement of skilled employees by managers is vital in this regard. Of particular interest to the current study is that, in the SME sector, because enterprises are fiscally smaller their resources are generally scarcer. In the light of this scarcity, employee turnover is a more harmful occurrence than in large organizations which are able to absorb the consequential additional financial outlay described above. For this reason, the SME sector constitutes an important area for further research. Moreover, researchers analysing the behaviour of managers in SMEs report that the manager’s emotional intelligence is of great importance, as it significantly affects the management processes and outcomes within their enterprises. It is telling that the debate over topics related to EI and employee’s behaviour is ongoing in different cultures and parts of the world (Ang et al., 2007) , and it is asserted here that the role of EI in reducing turnover is one particular area that requires further investigation. Therefore, it is postulated that the analysis of the role of EI in the SME context should be carefully investigated in order to understand the way it affects employee’s retention outcomes in Saudi Arabia. It has also emerged that there is an extensive amount of controversy surrounding whether there are any differences in the levels and perceptions of EI in managers from different backgrounds and cultures, and, in addition, to what extent EI can be affected by these factors. limited research has been conducted on the relationship and/or link between EI and employee turnover in SMEs, specifically in the Middle Eastern context. Thus, this research aims to fill an important void in the literature. How to cite Uncertainty and Volatility, Papers

Im Not Wonder Woman free essay sample

â€Å"Why do you care so much?† 6 words. That’s all it is. 6 words. But they follow me everywhere I go. The thing is, my answer is I don’t know. 10 messages flash across my phone screen all saying the same thing. â€Å"Hailey! I need help!† â€Å"I don’t understand this!† â€Å"Physics is kicking my butt! Help!† I walk out to my car and feel 2 more buzzes in my pocket and another 2 as I open my car door. I love my friends but this is going to be a long night.I have always brought extra food because I knew my friends would need it and been the one who brought extra clothes to activities on cold nights. They are turning to me to help with phyics. I have a natural talent for anything to do with numbers which shines true in math and physics. It’s just something that makes sense to me. We will write a custom essay sample on Im Not Wonder Woman or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Someone can plug numbers into a equation and get the answers out. It’s one of the simpler things in my complicated life. I remember my teacher saying, â€Å"The physics report is due at 11:37pm†. I glance at the clock on my dashboard as I drive home. 9:15pm. I still have to finish the lab report. I scramble home and check my phone. I shake my head in disbelief. I don’t normally get many messages but now everyone seems to be needing some help. I was starting to get this feeling that I might let my friends down. 20 calculus problems, finshing the phyics lab and chapters of reading swim through my mind while I make a checklist of what I need to do. I feel like I am standing next to the Mt. Everest of stress and chores. I can’t help but feel small compared to it but I don’t have the heart to turn down people that need help. I care about them too much. So, I start with one of my friends. â€Å"How do I figure out # 2. I’m confused about acceleration.† a= ?V/t flashed in my mind but confusion is written on my screen. As I explain, I feel my internal time clock telling me to move on and start my own work, and I ignore it. I spend the next 10 minutes skimming what my classmate trying to text, and I try not to get frustrated but it is taking too long. My worry is suffocating me and I can barely focus on helping them. I might not make other deadlines. I realize that I’m not doing any good by just sitting and worrying but I carry on helping the same person to my best ability. â€Å"Thanks Hailey! I got it! Have a good night† The last text read from my friend. I ignore the rest of my friends until I have some of this worry behind me. I finally crack open my math work and figure out what is needed from me.I trudge through my work because I worry about my friends but I push through. The moment I finish my work, I light up my phone to answer any more questions needed. I’m the mom friend. I have always been the mom friend and will probably always be the mom friend. I have always been the one that cared the most. My friends are amazed at how I go out of my way to help people. Although I can’t succeed without focusing on myself every once in a while, I will always find a way to help people no matter what. Maybe I’m not Wonder Woman. I want to succeed at is helping people through my talent in numbers and my big heart. Biomedical engineering or teaching comes to mind when I think about what I want to do.Why do I care so much? I still don’t know but it is my future.

Giles Corey Character Essay Essay Example

Giles Corey Character Essay Paper The Truly Honorable Person The Crucible, a play written by Arthur Miller, is a story that takes place around the Salem witch trials in 1692. The play mainly focuses around the Proctor family, John and Elizabeth Proctor are wrongfully accused of witchcraft Just like the rest of the town. Giles Corey is a local senior citizen and well known throughout the town, he mentions that his wife reads strange books and his wife gets accused even though she just reads. Giles Corey starts to realist the reasons for some of the accusations ND starts to accuse the accusers and Inform the Judges thats Its all a Ill to try to preserve peoples honor and Integrity. Giles character reflects a major question raised In the play: What does It take to be a truly honorable person? As Giles efforts to stay an honorable person and help keep other peoples honor, he Is willing to go to great lengths to keep his honor. In the second act, Proctors Is getting warned by Hale, vaulting as a friend not an official of the court, that his Wolfe name was brought up in court and that she might be arrested for witchcraft. Giles and Francis come in and tart to talk about how their wives of all people were arrested, and Giles is seems most concerned when he says, I never said my wife were a watch, Mr.. Hale: I only said she were reading books (71). This is when Giles first starts to worry about his honor and his wifes honor if the word gets out that she was arrested. We will write a custom essay sample on Giles Corey Character Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Giles Corey Character Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Giles Corey Character Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This is the beginning of Giles quest to stay an honorable person and possibly save many others honor. As honorable and self preserving as Giles Corey is, he is obviously going to stand up for his wife and talk to detonator about his wrongful arrest. His first reactions were of shock, now he is angry and is pleading to Judge Detonator, They be telling lies about my wife (85), then goes on to tell him that he didnt mean for her to be arrested when he said, inform Excellency, I only said she were reading books, sir, and they come and take her out of my house for (86). Giles is Distraught about his wife being arrested for possibly his words, he wants to do anything to get her out. Giles is trying to talk Detonator into some sense, she was Just reading books, reading doesnt instantly mean that she should be arrested. In act four, it is revealed what happened to Giles when he wanted to keep his honor and the honor of another instead of Just throwing it away when Detonator asks for someone name. In order to save his land he denied to answer to a question aye or nay, this is revealed when Elizabeth says, So he stand mute, and died Christian under law (135) and, Great Stones they lay upon his chest until he plead aye or nay. They say he give them but two words, More Weight (135). Giles sacrifices himself by not answering aye or nay to Detonators question and was killed by stones laid upon is chest so that his land did not get sold and his sons could Inherit his land. Giles Corey Is truly an honorable person when It comes to his role In this story. The play was written during the time of McCarthy and The Red Scare, Its connected to these events because the Salem witch trials and salary to those events, people calling each other out because they didnt Like them. People Just get caught up In the moment and do things that are crazier than they think they are. Giles Corey Character Essay By D_Chutes she Just reads. Giles Corey starts to realist the reasons for some of the accusations ND starts to accuse the accusers and inform the Judges thats its all a lie to try to preserve peoples honor and integrity. Giles character reflects a major question raised in the play: What does it take to be a truly honorable person? As Giles efforts to stay an honorable person and help keep other peoples honor, he is willing to go to great lengths to keep his honor. In the second act, Proctors is getting warned by Hale, visiting as a friend not an official of the court, that his wifes name was brought up be arrested when he said, mirror Excellency, I only said she were reading books, sir, sent instantly mean that she should be arrested. Ender law (135) and, Great Stones they lay upon his chest until he plead aye or nay. His chest so that his land did not get sold and his sons could inherit his land. Giles Corey is truly an honorable person when it comes to his role in this story. The play was written during the time of McCarthy and The Red Scare, its connected to these events because the Salem witch trials and similar to those events, people calling each other out because they didnt like them. People Just get caught up in the

Chester Zoo Essay Example

Chester Zoo Essay Example Chester Zoo Essay Chester Zoo Essay Once registered, charities have to obey a number of rules, which include regulations covering trustees, accounts, finances and management. Those that are registered as companies have to comply with company law too. A registered charity is not allowed to have political objectives or take part in political lobbying other than in a generally educational sense. What might happen if it was a business (LTD or PLC)?  If Chester Zoo was a business (Ltd or PLC) they would lose numerous customers. Also if they were a business they would have to give money raised out to shareholders so there will be less to spend on the animals. All of the money made by the zoo through entry fees, second spend etc will have to be given out in percentages to the shareholders in the business. So the zoo will not have much money to spend on the animals, this may lead to diseases to the animals and later on deaths. The reason why I stated in the paragraph above that if Chester Zoo was a business (Ltd or PLC) they would lose numerous customers is that they really would. This is because if Chester Zoo was a Public Limited Company (plc) the general public will first if all would not give money to the zoo (donations) because the public would think that a plc like Chester Zoo would make millions and wouldnt help any charities so why should they help. But if Chester Zoo was a Charity limited by Guarantee which they currently are, this would be a good thing for them because people always like to help charities and also they know that charities dont get any funding by the government so there is a more likely chance that people would give money to charities more than plcs, Ltd etc. Also limited amounts of capital can be raised. Shares cannot be sold to the public if money was needed quickly because if Chester Zoo were a business and were to make good profits than the current shareholders wont want to sell their shares, this may lead to disruptions and would-be shareholders who would like to invest in the zoo will stop hoping. And when investors are needed for Chester Zoo there wont be any available. Furthermore if Chester Zoo were to be a business shareholders will first have to all agree for a share to be sold otherwise it cannot happen, for example if most of the shareholders at Chester Zoo didnt want one shareholder to be at the zoo, everyone else will have to agree, if they dont the shareholder will still stay. If Chester Zoo had in excess of 100 shareholders it would be very easy for the business to lose control, communication might be sent wrong which may lead to mayhem. As well as easy to lose control of the business, Chester Zoo can be taken over by bids from members of the public; members already at the zoo might not like the fact that an ordinary man or women will become a shareholder in such a massive business. In addition to that people (investors) might not be interested in buying shares as the zoo would be more interested in the welfare of the animals rather that the welfare of the shareholders. For example Chester Zoos Mission Statement is The role of the Zoo is to support and promote conservation by breeding threatened species, by excellent animal welfare, high quality public service, recreation, education and science This statement doesnt say anything about the welfare of shareholders. This may prevent investors from investing into the business as they may assume that they are not part of the Chester Zoo family.

Football or Tennis Essay Example | Topics and Well Written Essays - 500 words

Football or Tennis - Essay Example Tennis, on the other hand, has its own magical aura and unique charm, but in my opinion, when compared to football, it almost fails to bag the first position when it comes to the popularity of sports. This might be due to the fact that because of involvement of many players, naturally huge interest develops compared to the simplicity related to only two players involved in tennis. The comparison between the two games can be discussed in terms of the state of mind. Decisions have to be made in tennis that does not spare much time for the players. No one can disagree that all those trickiest decisions have to be made in a fraction of second and all this strategy involved in this highly fiddly game require the extraordinary presence of mind. An acute decision at the correct moments is what professional tennis is all about. The point is, all the crucial decisions have to be made single-handedly, that is in huge contrast to football, where teamwork is included and prostrating pressure doe s not have to be faced by only one person. Furthermore, tennis is primarily a one-man show whereas football requires teamwork. Also, the former is played with hands while the latter is played with feet. Summing up, hopefully, this much becomes clear from the above discussion that both games have their huge share in the entertainment world, but it would be unfair to underestimate any one of them. Deficiencies are always there but what matters is how long any game stays in vogue and both games have more or less managed to achieve this position.

Stock control Essay Example | Topics and Well Written Essays - 1750 words

Stock control - Essay Example Measurement of cost by traditional costing method and ABC costing method are greatly different. ABC allocates the activity costs into products by cost drivers, while traditional costing method uses quantity drivers to allocate costs. Since the use of the traditional costing method was not avoided of products loss, we may as well say then that its continual use would be a wrong economic decision. It is impossible to get correct activity information of each activity and the activity channeled towards production by using traditional costing method, while this can be achieved easily and accurately by ABC method. With the use of ABC, Vauxhall could now analyze which activity is tends towards loss of products, in order to discuss the possibility of reduction of such activities. The product loss, measured by traditional costing method, was not encountered by ABC method since ABC could accurately allocate cost information.

Role of Heuristics in Social Cognition

Role of Heuristics in Social Cognition Tracy L. Rawlins Discuss the topic of social cognition and in particular the role of heuristics in the way we process information. Briefly describe two different heuristics and give examples of how and when they might be used as well as problems connected with their use. Our capabilities of interpreting, analyzing, remembering, and using information about the social world is referred to as our social cognition. It is believed that our thinking of the social world is quick and effortless; in other words, automatic (Baron Branscombe, 2012). It is our own way of encoding information, storing it in our memory, being able to retrieve it from our memory, as well as processing any information in our brains. Social cognition focuses on the manner in which individuals apply any information about social situations. As humans, we are only able to handle a particular amount of information at any point in time. When we are faced with information that goes beyond this point that we are able handle, we enter a state of information overload. In these situations, we are presented with alternate ways of stretching our cognitive processes, especially in times where the logically right answers are not easily known or would take an immense amount of effort to figure out. These alternate ways are called heuristics. Heuristics allow us to quickly deal with amounts of information that go beyond our own social cognition capacity. These processes contribute to the reason why a majority of our social thought is occurring on an automatic basis. More or less, heuristics are considered a mental shortcut that one may employ to allow them to solve issues and make their own judgments in a quick and efficient manner. They work by drastically cutting down thinking time and allow one to proceed in their situations without having to think about their next actions. Heuristics are used when we often need an expeditious solution to a problem. While they may be useful in some decision making cases, they may also be erroneous. Thus, it is safe to say that the fact something worked in the past, does not guarantee that it will indeed work again in the future. Seeking the same heuristic outcomes as previous experience makes it all the more difficult for an individual to come up with alternate ideas or solutions to th eir problems. One of the most common heuristics of the three that I see on a daily basis would be the availability heuristic. This shortcut relies mostly on examples that we have experienced or have previously been aware of. When we retain information from past experiences, it is highly convenient for one to relate any future similar experiences. When trying to yield a decision, we might immediately think of past events and we may very well judge those events more possible and more frequent than others. I believe individuals ten to declare things that they remember more important than the things that they do not. An example of when it would be helpful would be when referring to your relationships. Your relationship suddenly begins to grow because your significant other comes to mind more easily, even after leaving their side; this leads you to assume that this person must be of importance to you and worth your devotion. However, every heuristic possesses the chances of having errors in processing. As an example where this heuristic causes errors, we see multiple news reports about kidnappings, we might declare that kidnappings are more common in our area than they are in reality, leading us one believing that these events are more typical than they really are. In another example, the lottery has been seeing more winners closer to where you live. You start buying more lottery tickets than you should because you think your chances of winning are increased due to the frequency of jackpot winners close to where you live. On the other hand, I also see the representativeness heuristic on a daily basis as well. Every day, people are categorized into certain stereotypes, whether it is by their looks, their lifestyle, or simply how they act. Robert and Nyla, authors of Social Psychology, explain â€Å"You would base your judgment on the basis of a relatively simple rule: The more an individual seems to resemble or match a given group, the more likely she or he is to belong to that group† (Baron, Branscombe,2012, p. 38). This heuristic is our own estimation of the likelihood of an event by just comparing it to an existing prototype or category in which already exist within our minds. By prototype or category, I mean the things we think as the most typical or relevant object or event. While this heuristic can sometimes be handy, we may be more likely to overestimate the likelihood of something occurring, or more likely to make more errors within our judgments. One thing to remember is something is n ot more likely to occur just because it fits the category. In an example of which this heuristic might come in handy is when you go for your job interview. You see that the boss’s body language is welcoming and they offer warmth while communicating with you. He’s wearing a polo shirt, and khaki shorts. You feel more comfortable to disclose some personal experiences and share some laughs with them. You offer him to join you in a golfing tournament, assuming he likes to play golf by evaluating his attire. You two hit it off immediately and you are hired on the spot. However, the outcomes are not always correct. To explain how representativeness can cause errors, this example portrays an insight to the possibility of being wrong. You’re walking in New York City and see a group of African Americans wearing baggy clothes sitting on a stoop and immediately think you’re in danger because your perception of these particular individuals is that they are crime comm itting thugs based on their appearance. You couldn’t be farther from the truth; these men were actually undercover detectives scoping out the area for the actual crime committers, keeping the streets crime free. Since you related their appearance and race to a certain stereotype, you used the representativeness heuristic, and this caused your conclusion to be erroneous. Lastly, an example I am passionate about; pit bulls. A majority of society declares all pit bulls are dangerous and deadly because they know of them attacking people. They base their decisions on how pit bulls are portrayed to society, yet they do not take into account that the pit bulls who attack are almost always abused, fought, used as bate, or was put through traumatic events. Most pit bulls do not attack, do not bite, and are full of love and warmth, but since our society associates pit bulls with being attacked, they are deemed detrimental by many. Discuss schemas: their effects, how they are activated, the perseverance effect, and their tendency to become self-fulfilling. Schemas are frameworks which assist us in organizing social information and guide us during the processing of information (Baron Branscombe, 2012). The best example that I can use is describing concert goers. If you’re a concert goer, the chances are that you’ve been to one or more concert in the past. You know the entire process from being through it before. When arriving at the venue, you have to find parking. From there you must join the line to enter the arena, go through the security check, present your ticket, and find your seat. Every time you go, it is the same process. This means you have become familiar with the process and have since built up a mental framework, otherwise known as a schema. Schemas influence social thought processes including attention, encoding, and retrieval. â€Å"Attention refers to what information we notice. Encoding refers to the processes through which information we notice gets stored in memory. Finally, retrieval refers to the pro cesses through which we recover information from memory in order to use it in some manner – for example, in making judgments about other people† (Baron, Branscombe, 2012, p. 44). Schemas assist us in processing information efficiently, which is why they are likely to be utilized when we receive a lot of information at one point in time, particularly regarding the attention aspect. Though, when speaking of the decoding aspect, we rationalize the situations which capture our attention, becoming the main focus, are more likely to become stored information within our long term memory. Contrarily, when we receive information that goes against our expectations in situations may also be stored in an entirely different sector of our memory. When something goes against what we expect, it is thought to capture our attention, and force us to encode the information in our memory. Lastly, when speaking of the retrieval process, I am referring to the information that is most readily available. It doesn’t matter if the information goes along with our expectations or not – either way, inconsistent information may very well be remembered just as well as the information that is consistent. Furthermore, activating a schema is commonly known as priming. As our recent experiences employ some schemas to be active, it certainly affects our current thought processes. A schema is able to be accessed temporarily due to something we just experienced, or something that just happened. For example, you’re in your living room watching a horror movie and you get up to get something to drink. You wanted milk and cookies but you realize you have no milk. The store is right up the road and it would be a quick trip, so you jump into your shoes and start walking with your friend to the corner store. You approach the wooded area down the street and suddenly feel frightened from the crinkling of leaves nearby. Every step you take, you are more on edge and every time you look over your shoulder, you think someone is following you. The scary movie caused you to have an increased sensitivity to a schema due to a recent experience. Thus, the process in which an experience or an exposure to stimuli brings a particular schema in the very front of our mind and starts to influence our decisions and judgments, this is priming. Although such experiences are thought to have a lasting effect, schemas can be unprimed as well by the individual expressing the schemas; the influences of the primed schemas vanish. However, if one does not express a primed schema, the effects may last for a longer period of time. Additionally, in regards to the perseverance effect, schemas tend to keep their original framework even while new information is presented in which clearly defies the original information. The perseverance effect may take part in any position of a situation. This leads to the schema becoming self-fulfilling, whereas the schema influences our actions and responses within the social world in a manner that makes it consistent with the schema (Baron Branscombe, 2012). Fully explain the difference between automatic processing and controlled processing of information and provide an example of each. In regards to automatic processing of information, it is a cognitive process in which requires very little cognitive effort, is fast, and efficient. This type of processing can be the result of completing the same training on the same task, and once learned, the automatic response is not easy to ignore or modify. The automatic processing of information does not require the attention or awareness of the initiation or operation of the process. Therefore, these processes are effortless, involuntary, and unintentional, often occurring when we are not aware that they are occurring. For example, sometimes when we lose things and can’t imagine exactly where we put them, we can turn our attention to something different, and sometimes we suddenly remember where we placed the items in question. Another example of automatic processing would be when we have a busy schedule and don’t always remember what we were supposed to do. Often, we feel like the information is right there in t he back of our head, it just is not presenting itself. Our mind goes to something else that grabs our attention, and soon we remember the errand we were supposed to run. Controlled processes are cognitive processes in which require intentional control from the individual. The individual is aware and their effort is held by the amount of attention serving resources that are available at that given moment in time. When our attention is required to complete a given task, we are in control and aware. These processes require that we evaluate, think about situations, and base our decisions upon the information that we gather. Since controlled processes require our effort, they are thought to be slower than automatic processes. This places limitations on us having the ability to multitask, and on the speed of processing. In other words, the more tasks that we take on at the same time, the more our performance and quality of the results will suffer the consequences. An example of controlled processes would include efforts in the work place. While working, many people face the reality that they have more on their plate that they think they can handle. When th is occurs, they often try to get the job done to gain approval from their superiors. The work requires the focus and the attention of the individual’s cognitive processing in order to adequately get the job done. However, when having to complete multiple tasks at once, the quality of the work will not be as great as if they were handling only one task at a time. Another example would be when a student is given a test and they are unsure of the answer, they are forced to think long and hard about what selection they are going to choose on the multiple choice exam. They try to reflect on the information that they were learning during their course, and eventually remember the answer; it just took a little while longer to get there. Discuss the phenomena of persuasion and the cognitive processes that underlie it. In regards to the phenomena of persuasion, it is an influence from our social world in which an individual is encouraged to adopt or allow an attitude, idea, or a course of action. We are often encouraged to adapt to an individual’s suggestions if we determine that person is of authority or a trusted friend. We are inclined to follow these guidelines because they tend to lead us to selecting the right choice in certain situations. On the other hand, we accept persuasions and influences so much without much thought, we are often found letting ourselves being taken advantage of. This happens a lot on television as there are products being sold with promises that are not delivered within the warranty return policy time frame. Central route to persuasion or systematic processing is the first type of processing that we can employ, in which individuals pay close attention to the message and consider the relevant ideas and logic in detail (Baron Branscombe, 2012). Individuals are more likely to seek this route when the ideas are relevant to them, or when the idea gives a sense of personal responsibility. In this route, individuals are more influenced by messages that are of higher quality. Next, the second approach would be heuristic processing, or the peripheral route to persuasion, in which requires less effort. It enables an automatic response from us to persuasive ideas. The response occurs to cues in the situation in which various mental shortcuts are employed. Individuals employ this route when there is a lack of motivation, ability, or time to entertain the deeper meaning of the message. The most modern approach is the elaboration-likelihood model of persuasion, in which can work in one of two ways wh ich require different amounts of elaboration or cognitive effort. How important the message is to an individual, or the motivation and ability to process the message are the factors that decide which route is to be employed. The target of the message, the content of the message, and the source of the message are all components of the elements of the persuasive process (Baron Branscombe, 2012). References Baron, R. A., Branscombe, N. R. (2012). Social psychology (13th ed.). Boston, MA:  Pearson.

New Team Leadership Essay

SUMMARY: Our organization is adding a new department for the company’s strategic plan to enter a new market segment. As the manager for the new department for Team A, one must evaluate each team member to include myself. This evaluation should consist of any current situations that may arise, culture, and any urgent matters. To approach this in a sensible manner, one should use any principles or methodology along with any best practices or guidelines that can assist with coming to any decisions that may need to be made. Prior to arriving at any conclusions, meetings will need to take place with current management and the team to assess the plans put forth. These meetings with management should include a brainstorming session, while at the same time provide management the opportunity to critique and analyze any results, and therefore provide any valuable feedback that may come from these meetings. This will help to identify any strengths and weaknesses of the plans that are currently in the developing stage, thus allowing Team A to make the necessary changes to help ease the transitioning of the new department. In today’s world, teams are now becoming an intricate part of many organizations as they begin to shift toward team environments. As organizations shift towards team environments, it provide opportunities for multiple personality types to come together thus increasing the chance for success throughout the company. TEAM LEADERSHIP AND EVALUATIONS In order to develop a great team, the team must understand the company’s  goals and expectations of what management is requiring within the new department. As the leader of the team, one has to know what the team needs are and provide any tools necessary to accomplish those goals expected from us. As the manager of this new department, I will evaluate each member of the team, to include myself and try to properly define or identify the personality type of each individual. After providing the Jungian 16-Type Personality assessment to each team member, the result for one individual was the ENFP personality type and the results of the remaining 3 members that includes myself were ENTP personality type (University of Phoenix, 2014). PERSONALITY TYPES Team Member Jerry Villanueva – Jerry’s assessment score is ENFP. ENFP personality types identify individuals like Jerry as outgoing because he is people oriented. It also mentions he has a creative side and is a highly optimistic person. Another thing about an ENFP personality type is that these individuals are inspiring, expressive, social and values-oriented. They do not like to miss out on anything that is going on around them and like to experience social events (Personality Max, 2007 – 2014). Jerry can be beneficial in that his personality type provides energy to the team and is enthusiastic in this new endeavor presented to Team A. He can be an advocate through his support for the team while displaying his vision for the big picture. Jerry can be exciting for the team because he is a passionate individual and is energetic when around people (Personality Max, 2007 – 2014). Team Member Jason Sanford, Janette Salgado, and Eddie Trevizo – The remaining team members, Jason, Janette, and Eddie’s assessment score is ENTP. ENFP personality types identify individuals such as Jason, Janette, and me as innovative people who are looking for new ideas or a new way of doing things. Though we can be individualistic in pursuing our thoughts or actions, an ENTP personality type is also versatile in that one is able to do many different things or have many different uses and can embrace a variety of skills. ENTP is also entrepreneurial. In other words, one is willing to take the risk of accepting a new challenge such as becoming the manager of Team A. ENTP personality types like to be the originator through logic, curiosity, and like to invent as possibilities can seem endless in an endeavor such as this. The willingness to contribute is also a positive and  can be intellectual (Personality Max, 2007 – 2014). EVALUATING THE SITUATION Determining what is a true sense of urgency. Urgency does not necessarily mean that the new department is in crisis mode. Goals must still be met and as a manager one should take a look at the big picture to determine what needs are not being met. Do not change one’s expectations on what should get done. As a manager, one must look around to determine how to establish a sense of urgency as a positive way to re-enforce company culture through positive change. Team members should develop a vision and strategy, communicate the change, and empower the employees. Team A members need to consider how to approach employees without creating panic to take the new department into the new market segment so that it becomes successful while incorporating a new management style and new positive environmental, organizational, behavioral, and work culture. LEADERSHIP APPROACHES As a manager, one should adjust the management style to the current situation. One also must provide a vision, be trustworthy, and encourage team members and employees to receive positive reaction. The manager shall provide a proactive and powerful message to create motivation. Assure that the right tools are available for employee’s and provide the necessary training to stimulate achieve trustworthiness. Training should be provided to managers to develop understanding of how to better evaluate situations to become effective. Review the situation and involve everyone when wanting to lead across cultural barriers and become an effective leader. Leadership should follow the five dimensions which involve integrity, consistency, openness, competence, and loyalty (Coulter & Robbins, 2012). PRINCIPLE TO APPLY Principles one would choose to apply from various theories such as leadership behaviors like the democratic style that involves employees in its decision making process while using feedback to coach employees. One would also incorporate the seven leadership traits which are: desire to lead, drive, honesty and integrity, intelligence, self-confidence, extraversion, and job knowledge. Combining the leadership traits and democratic style behavior can help to achieve the necessary results for the  launch of the new department (Coulter & Robbins, 2012). CONCLUSION To conclude this memorandum, it is the desire of Team A to accept the challenge of incorporating different personalities and expertise to manage this new department. As manager, I accept full responsibility to ensure the success of this venture. Team A looks forward to creating a positive environment where visions, innovation, creativity, passionate, energetic, and enthusiastic individuals demonstrate and provide the drive to meet the company’s goals and expectations are met. Team A looks forward to a new and successful venture entering this new market segment and to a successful launch of the new department. References Coulter, M., & Robbins, S. P. (2012). Management (11th ed.). Upper Saddle River, NJ: Prentice Hall. Personality Max. (2007 – 2014). Mypersonality.info. Retrieved from http://www.mypersonality.info/personality-types University of Phoenix. (2014). Self-assessment library 3.4. Retrieved from University of Phoenix, MGT521 website.

Ingredients for Success of Five Guys Burgers and Fries Essay

Determine how Five Guys’ philosophy sets it apart from other fast-food chains. In my opinion what makes Five Guys’ Burgers and Fries different from other fast food chains are the following characteristics: a) Quality: Ingredients such as meat which cannot be frozen, bread which has to be made at least the night before and potatoes produced in locations that allow them to keep their richest nutrients, do not come cheap. But, the fact that Five Guys’ Burgers and Fries decided to make their food only out of fresh products, regardless of the cost, indicates that their target market is people who care about taste, which is why Jerry Murrell focus on â€Å"NO cut corners, but the best is priceless†. (Welch. 2010) b) Options: The customers have the opportunity to customize their burgers to their preferences, choosing from seventeen toppings without extra charge. This is also an example of a new strategy used to capture higher market share in the industry, in which companies are force to come up with, constantly, due to the intensive competitive characteristic of the fast food industry. (Hussein, Et all. 2011) c) Dedication: At Five Guys they take their time to prepare everyone’s meals according to their particular preferences even though it demands extra time and dedication. It is this dedication and time what separates them from common fast food chains where time is measured and food is already prepared or frozen, thereby losing its original flavor. (Burke, Monte. 2012) d) Their type of Marketing: Based on what Jerry Murrell said about treating the customer right and he will sell for you. (Campbell. 2011), I believe that the Five Guys’ Burgers and Fries focus their marketing on customer service and the word of mouth. While others expend a lot of money in marketing, they take certain amount of money and encourage their employee s to earn it by successfully complying with the company’s standards of customer’s satisfaction. (Welch. 2010) Analyze the Original Values for the Start-up company and how it remains strong today. The Values of Five Guys’ Burgers and Fries for start-up were: a) Make good food with good Ingredients: Michael Murray (Manager of Five Guys’ Burgers and Fries at Mabry Village location) said â€Å"We are not a fast food restaurant we are a casual dining place where we offer 100% fresh food, we have no freezers†. (Odish. 2012). They consider their food good because by working with fresh ingredients they can keep the original flavor and its value. (Heffern. 2002). Things like frying their potatoes with peanut oil as a way to reduce cholesterol and control the consumption of fat, is a considerable way to differentiate them from the fast food industry. As it is described in the vol. 8 of SJ Magazine, the fries are hand-cut; the potatoes sticks keep their skin and are soaked in water then partially cooked and sunk into hot peanut oil in order to get the golden brown color. They then come up crispy, creamy, sweet and are seasoned with salt or Cajun spice mix and shaken in a cup that is placed in a paper bag. (Palermo.2007) About the meat, this magazine also mentions that it is different because it is crunchy at the edges and tender inside (SJ Magazine, 2008, Vol. 8) which happens because the meat is prepared from fresh ground beef, not frozen. Also, the bread is made every day from the same bakery and distributed to the closest stores. The owner of one of these bakeries was once an employee of the Five Guys’ Burgers and Fries until the Murrell family made him part of their business. Taking this into account, the bread will have the same quality for every store. (Sailors. 2011) a) Family oriented business type: The Five Guys’ Burgers and Fries treat their employees with respect and also encourage them to keep the values of the business by expending 1.5% of their revenues in bonuses for their best employees instead of expending 3% on marketi ng. Michael Murray also said: â€Å"They come and visit us, they know who we are†. (Odish. 2012). Furthermore, in my opinion, the fact that the Murrell family keeps the control of the franchises by making the rules the same for everyone has busted their success. Wherever you go, you will find the same quality of food and the same flavor. The aim to make franchising work on their terms. (Rosenwald. 2006). Janie Muller explains the way her family sees and manages their business when she said: â€Å"We are a family and we have gone in this journey together†. (Rosenwald. 2006). Jerry Murrell also explains that it is important to have the employees feel a sense of ownership and accountability (Wiley Plus, 2012). This behavior toward the employees is also a good strategy because when the employees feel that they are treated like partners, they act with consideration and respect for the business and the one those who have given them the opportunity. a) Quality and Care: Overall, these qualities have made of The Five Guys’ Burgers and Fries special and different from others in the fast food chain. â€Å"Whoever cares for its customers received appreciation in return† Murrell said (Welch.2010). Encouraging their employees to keep their stations clean, auditing them twice a week from two different third parties, guarantees that the employees will comply with their duties not only for responsibility but also for bonuses. Enumerate three factors that contributed to Five Guys’ Burgers and Fries success in such a short time and what effect, if any, external markets had on these factors. Rogers (1995) refers to innovation as a new idea by someone and diffusion as a process through which an innovated idea is delivered, however Schumpeter, (1939); Tidd, Besant, and Pavitt, (1997) explain that Innovation is a process that includes the creation of a new idea into a product or process that is marketable. (Hussein, et all. 2011). The three factors that have contributed to their success in a short time would be: a) No extra charge for the toppings, 3 refills for their 24 oz. drinks, Customers get to eat peanuts while they wait for their meal to be done. (No cut corners). (Sailors .2011) b) High performance in customer service which produces good word of mouth and eliminates the need for marketing. (All of the money goes into the food). (Wiley Plus) c) Fresh food for the consumer and incentive for their employees to maintain a good customer service standard. (Quality). Five Guys has perfected the art of the burger, by keeping its beef fresh [never frozen] and cooking your meal while you wait. (Palermo.2008).This is the way many people picture the Five Guys and their business. How external market has influence on the Five Guys success would be the differentiation between the types of products the rest of the market provide (fast food chains), and the way Five Guys does it. â€Å"We carry the burger alternative to fast food† said Todd Stalling. (Michael Rosenwald. 2006). Assess how ethical and social practices are part of the Five Guys’ culture and provide examples to support your choices. The fast food industry is everyday more competitive due to a large number of fast food chains joining the market and expanding with new ideas. That is why information, ethic, and quality, are important issues. However, some studies have demonstrated that in certain regions some of these issues are more important than others. For example, in Malaysia the information of the product can influence on the consumer’s preferences and therefore, on their shopping behavior, so packaging, for Malaysians, is very important rather than innovation or advertisement. (Hossein; et all. 2011). This competition in the fast food industry has forced companies to develop marketing strategies to approach and capture higher market share. (Hossein, Et All.2011). But, innovated ideas and products are still failing because they haven’t reach the right target or found the right channels of communication to get to the right customer. That is where certain companies like the Five Guys’ have successfully broken the schema of modern marketing buy focusing on the conventional word of mouth. To be able to choose the word of mouth as a marketing strategy, the company must be sure that its products and services have no equal comparisons with other companies, Five Guys’ show this confidence when they put out a board indicating that there is good fast food around the corner if you are in a hurry. (Liz Welch. 2012). The Five Guys’ Team basically believes that once you treat a person right, that person will do the marketing for you and that is why they also focus on putting all of the money in the food instead of dà ©cor or marketing. For example, they only use potatoes from Idaho, where they grow slowly and therefore, more solid. They also based their prices on the margins, the price is raised or lowered to reflect their costs. For instance if the tomatoes are scarce and the price is high they will raise the price of the burger instead of eliminating the tomatoes or minimizing the amount of it. (Welch.2010) As explained above, their ethic in keeping quality of their product is so strong that they even made sure that all of the franchises are regulated by the same policy of quality, before they sign a contract with any franchise buyer. The Business Plan is sell a really good, juicy burger on a fresh bun, make perfect French fries, and do not cut corners. (Sailors Jimmy. 2011) REFERENCES Burke, Monte. (2012). Five Guys Burgers: America’s Fasted Growing Restaurant Chain. Forbes Magazine. August 6, 2012. Retrieved on October 18th from http://www.forbes.com/forbes/2012/0806/restaurant-chefs-12-five-guys-jerry-murrell-all-in-the-family.html Campbell, Twyla. (2011). Five Guys’ Burgers and Fries: The American Invasion. It’s a Weird, wild, and wonderful Life. Retrieved October 20, 2012 from http://weirdwildandwonderful.blogspot.com/2011/02/five-guys-burgers-and-fries-american.html Five Guys Burgers and Fries: A recipe for Success. Economic Challenges Facing Contemporary Business. WileyPlus. Retrieved on October 15, 2012 from https://blackboard.strayer.edu/webapps/portal/frameset.jsp?tab_tab_group_id=_168_1&url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_77589_1%26url%3D Heffern, Rich.(2002). Dinners and Dining; Ethics; Food; Aesthetics.The Ethics of Eating. Vol. 38 p 13. Hossein, Nezaki; Noor, Ali; Shaheen, Mansori; & Amirhossein, Noghondari. (2011). Adoption and Diffusion of Innovations in Fast Food Industries. Australian Journal of Basic & Applied Sciences, 833, INSInet Publications. Hossein, Nezaki; Noor, Ali; Shaheen, Mansori; & Amirhossein, Noghondari. (2011). Market Value; Convenience Foods;Food Industry; Australian Journal of Basic & Applied Sciences. P 1271-1276. INSInet Publications. Palermo, Jennifer. (2007-2008). For a Great Hamburger: â€Å"Five Guys† In Somers Point. SJ Magazine. 8th Annual Best Of SJ. July, 2008. Vol.8. Issue 7. Retrieved on October 16th, 2012 from http://www.jerseyshorejournal.com/index.php?option=com_content&task=blogsection&id=7&Itemid=53&limit=9&limitstart=45 Rosenwald, Michael. (2006). Five Guys, Taking a Bigger Bite.Washington Post. Staff Writer. Retrieved on October 15, 2012 From

The Overuse Of Social Media - 1971 Words

Austin Ferrante Professor McLellon Composition 1 21 November 2016 The Overuse of Social Media Back in the early 2000’s many people looked at social media as an innovative idea. Some people today believe that social media is a positive benefit to our society today because it allows them to communicate with friends and family and allows them to keep up to date with what is currently going on around the world. While others believe that it is a negative aspect of society because it can be dangerous and distracting. The lives of a lot of people are affected everyday by social media as most people check their phones nearly 75 times daily. Back then not very many people were engaged with social media but as that number was rising, so does the number of issues, problems, and concerns. Many people still engage with their social media accounts everyday, but it could possibly be dangerous and life threatening not only to the user but to innocent bystanders. Therefore, because the overuse of social media leads to distracted driving, cyberbullying, dist raction in the classroom, and less production in the workplace, we must implement practices to limit our daily time spent on social media. One main negative aspect due to the usage of social media is distracted driving. Citizens that use their social media apps or websites while driving down the road are at major risk of having an accident, getting injured, or possibly being killed. Using social media while driving is veryShow MoreRelatedMedia Negative Effects850 Words   |  4 PagesSocial media alone, on average, will consume five years and four months of a person’s life, and that does not account for any other aspect of the internet (Asano). 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It is a photo sharing medium and therefore it is increasing in popularity more than any other type of social media. Young people and specifically teenagers spend a lot of time browsing through other people’s photos. Instagram is the most valuable social media to teenagers. (Meeker, 2015) As is the case with all social media p eople spend many hours using them, this is a result of an addiction to these applications. This overuse is a major distraction from